What is Digital Marketing ? 

First of all it is very important to know the difference between digital and marketing , digital word describes electronic technology that generates, stores, and processes data and marketing describe the promotion and advertising of a product and In simple words , digital marketing is the marketing of goods & services , products using digital technologies through internet , mobile phones or advertising display on websites , or any digital medium you are using to promotes your products , goods and services is known as digital marketing.

1. SEO (search engine optimization)

search engine optimization is the method of tactics , strategy , techniques to increase the amount of online visibility of the visitors on the website.


SEO is considered a subset of SEM services. Search engine marketing is a broader term then seo. Sem is also known as internet marketing, it is also associated with researching , submitting and positioning of a website within search engine to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

It involves the things keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.

3.Content Creation

content creation include maintaining and updating websites blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.

4. Social Media Marketing (SMM)

SMM involves traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.

5. Digital Display Advertising

Digital display advertising use a variety of display advertising formats to target potential audience be it text, image, banner, rich-media, interactive or video ads and it is very costly .

There are so many methods like , Retargeting and Remarketing,mobile marketing, interactive marketing,viral marketing, email marketing, affiliate marketing, digital media buying and planning , web analytics.

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